A new deal has been formed between huge Apple Music streaming service and legal DJ mix site, Dubset. Their new deal enables today's DJs to legally upload their work to Apple Music and see it available to the service's ever increasing 11 million subscribers, worldwide.
Over the years DJs have become increasingly frustrated at having their mixes, remixes and mashups removed from SoundCloud, but not any more! With the joining of Dubset and Apple Music, DJs can upload their mixes legally and not run the risk of them being taken down. This is possible as a result of Dubset's twin proprietary track ID analysis technologies, Mixbank and Mixscan. Segments of songs will be identified within other tracks, allowing the original creators, rights-holders and publishers to be compensated for the streams.
Users of Apple Music will submit a track or mix to Dubset, which analyses the audio and IDs of the tracks featured. Once successful matches have been found, the systems then check for restrictions from the owners of the original tracks. Providing the audio does not get flagged, the track or mix will then successfully upload to the streaming service, Apple Music.
However, that's not all. Once the track is featured on Apple Music, not only will the labels, publishers and original composers receive payment, but also the creator.
Dubset partnering with Apple Music, and potentially other streaming services in the future, enables the mix site, that has been around for a while, to have a giant platform with millions of subscribers.
Essentially this was the original idea for SoundCloud, partnering with Zeft, the track ID/content analysis behind YouTube. However, it seems this may all be a little too late.
Is this the end for SoundCloud or will they fight back?