SoundCloud has recently announced that DJs and producers who upload mixes and remixes to the online streaming service will now be able to monetize them for the first time. SoundCloud is expanding its invite-only revenue-sharing program to include artists who create "recorded and live sets, remixes, and other user-generated content."
The SoundCloud premier program was first launched in 2014 as a way for users to earn money off the work they upload to the platform. Users who uploaded content to the platform are able to share in the income made through advertising and its two subscription services. Both SoundCloud's competitors Apple Music and Spotify have similar models in place so it was only a matter of time before SoundCloud joined them.
In a press release SoundCloud explained that the revenue will be distributed based on how the content is consumed. Likely, the revenue will be transferred depending on the amount of plays and listening time of uploaded mixes and tracks.
This recent announcement is the latest in a series of initiatives by SoundCloud to become more DJ-friendly. Due to copyright infringement and illegal sampling, many users faced their mixes being taken down from the site as its popularity grew. However, in late December of last year, founder Eric Wahlforss announced that SoundCloud would no longer be removing mixes.
SoundCloud has not yet released what criteria artists will need to meet in order to be invited to join the scheme but those interested in signing up can register their interest on the SoundCloud website.
SoundCloud Premier was created in 2o14, originally intended for “creators” to make money from the music they post on SoundCloud while building an online following. It is still an invite-only program, but users can contact SoundCloud if they are interested in taking part.