We all know how important marketing is for the growth of sales, marketing attracts potential customers and in order to get them to buy your music you need all of your platforms to be fresh and relevant. Spotify is a great platform for musicians but not everyone uses it to its full extend, here are a few things you can do to update your profile and marketing strategy in order to gain for streams and customers.
Firstly go over your profile and all your detail, check if they’re up to date and that you’re filling out every section. Your bio is so important yet it’s something we all tend to skip over, you want your audience to know who you are and what you’re about as soon as they click on your profile. Write a short paragraph about your music, what you’ve achieved so far and what you hope to achieve with future content. Don’t forget to let them know that you appreciate their support and thank them for taking the time to listen to your music, be humble.
Along with your de
We are always told to make a good impression whether you’re working in the music industry or not that first impression is vital especially when you’re looking for more work. Having a good reputation can be the difference in getting that job or not, it can be the different in securing that contact. For the most part it’s simply about being yourself, as long as you’re kind, genuine and respectful you can do little wrong. Here are a few tips to help you go that bit further to making a good first impression on those who matter.
An obvious one, but one you’d be surprised to find many people struggle to do is to be on time. To be honest you should always be a little early but if not that then at the very least be on time. This is the first thing a promoter or a manager will notice when it comes to first impressions so make sure you take it seriously, being late gives them the impression you can’t manage your time. If you are on time and they are late be understanding, I know it do
Initially you may be against planning and hosting events, after all you want a career performing at events not hosting them. But there are many benefits that come from throwing a party, and the great thing is that you don’t have to be a professional event planner; anyone can do it as long as you put your heart into it.
We have a bunch of guides available on the blog for promoters so if you need some more advice head over to our website. But for a quick overview of why it’s so important to be a part of the events game keep reading.
For a start getting others to promote your content can be difficult, especially if you’re new to the industry. Landing gigs and appearances at parties isn’t something that comes quickly; it takes time to build your reputation so being a self promoter is a great way to show what you can do. Being the boss of your own event means you can control the content, you can promote yourself to your heart’s content although I would
There are a few reasons why you may need to get yourself a publicist but knowing when the right time may be to get one can be difficult. You don’t want to waste time or money on a publicist if you aren’t quite ready for one so we are going to give you a few signs that may mean it’s time to hire one.
The first being that you can actually afford one, there’s no point hiring a publicist if it’s not in your budget. My advice for this would be to put aside a budget for PR and marketing so you don’t run into any unexpected expenses.
Your audience is expanding, if you’re noticing a large growth and engagement on your social media then it might be time to hire a publicist. Your image online and within the media is very important to your success, and if you feel you could use some help when it comes to marketing and your online appearance then a publicist can be very useful.
You need to have established who you are within the industry; if you’re hoping to hire a pub
Of course to succeed within the industry you need talent but there are a few different types of people you will want to meet in the music industry to get to where you want to be. Networking within is a major part of the business as I’m sure you’ve been told before, but who exactly do you need to be sweet talking. These connections will not only be possible managers, fans and partners but friends. One of the great things about the industry is the community and the ability to build real friendships.
If you’re still in college take advantage of the onsite organizations, your music college will undoubtedly have a radio station. If you don’t want to have direct involvement within the station (although I do recommend it) then make the effort to get to know those who are involved and offer your work if they are looking for new artists to feature. If you’re attending a musical institute then it will be full of aspiring bands and artists don’t pass up the opport
For some networking and creating contacts is a tricky business, not all of us are dripping with confidence and communicating is a huge part of the industry. There are certain unspoken rules of networking and it can all become a bit intimidating when you’re trying to impress a manager or promoter, there are definitely do’s and don’ts so hopefully these tips will help you survive your first encounter with a professional. Whether you’re looking to work with a label, distributor or a manager being professional is the number one rule and it matters so if anything remember that.
For the most part unless you have a scheduled appointment you will be approaching these professionals at an event of some kind, so it’s likely that they do not have much time to chat with you so make sure you keep it short, sweet and straight to the point. Stick to three points, what you do, what you’re asking for and how to get in contact with you, this goes for in person and through email. Be polite, n
Ever thought about being a music promoter but not exactly sure what it involves? To put it shortly a promoter is someone who will promote and publicize events. They also organize gigs and book bands and musicians. A promoter will work closely with the band manager to plan dates, time and locations for shows. Their main role is to promote events through radio, TV, online and print media whilst making sure everything runs smoothly for the band or musician which includes booking hotel rooms and special requests.
If you’re wondering what the pay is like for a promoter it’s very much like the role roles within the industry, unpredictable. The pay varies and depends on deals made and how popular the artist is that you’re promoting. Your best bet is to start promoting as a side project at least in the beginning; you won’t be making much, your money will essentially come from the proceeds from the show and if that’s a new band you will probably end up losing money rather than making
If you’re interested in joining the music industry the hardest part can be figuring out which path to take, there’s so many different areas within the business that it can be difficult to know which one is perfect for you. Hopefully with can help you narrow down your choices and find the ideal path to take. Once you’ve decided which one is the best fit make sure you look at our different how to guides to get you started in your chosen area.
We’ve spoken a lot about being a freelance musician or DJ which we have many guides on; today we will be taking a deeper look into other industry careers.
Firstly one of the most popular careers to take within the industry is within a record label; this could be starting your own or working for a label. The best thing about starting your own is your freedom to work with whoever you choose and you play a part in every aspect of making music, from choosing the artist to planning the marketing and to
When it comes to event promoters there are a few things they will be looking for when choosing who to book for their event. And for someone who is desperately trying to get booked for a gig it can be hard to know how to go about it. We are here to help you out; here are a few tips when it comes to getting more bookings.
Firstly the most obvious yet possibly one of the most important things is to be a genuinely nice person to work with, a promoter has enough on their hands without having to deal with a nightmare employee. Simply be considerate, help out where you can and remember to be enthusiastic and polite with everyone you’re working with. Leaving a great lasting impression on a promoter will almost always lead to more work.
The main focus of an event is to attract a crowd, if you can get people to the event and enjoying the gig then it will draw the attention of promoters. They want to see that you can connect with an audience and pull in more people as it means
If you’re looking to secure some more gigs then there’s no better place than on a night out. Even if you’re just enjoying a weekend out with some friends you always want to be on your game if an opportunity arises, you don’t want to lose out to someone else who so happened to have their mix track on them. We wanted to offer some tips to getting work whilst at the club.
Firstly, always have your work to hand. Remember to bring along your tracks whether on a disc or USB, you never know when you may get the opportunity to show it to a promoter. Although you may not get a gig out of it immediately word of mouth can be a powerful thing and will at least get people listening to your sound which will result in gigs eventually.
You want to get to know others within the industry, even if you feel you won’t connect on a friendship level its always important to have contacts. Make the effort, but don’t go pushing it on anyone as it will not get you work. Working with other DJ’s