1. How to Establish your Brand for Better Marketing

    If you’re new to the industry it’s probably time to start defining your brand and how you will use it to market yourself. If you are an established name you might be considering a rebrand, either way you can work on this yourself or alongside your publicist. Branding can define you as an artist, your styles, your values and how you want appeal to your audience; it’s what makes you different.

    Branding is essential when it comes to marketing, a well established brand will make marketing it a lot more effective. Alone or with your publicist it’s important to think about designs and language as well as imagery, all these elements combined will tell your audience a lot about your music so you will want to make sure it represents you and your music well.

    Making sure all these elements are consistent throughout your branding will make your marketing strategy a lot stronger. Your brand identity makes you recognizable; if every post, video or image you publish is in line with

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  2. How to Build the Best Team for Musical Success

    If you’ve established a name for yourself in the industry then you’re probably starting to consider building a bigger team of people to help you continue to grow and develop as an artist. From the beginning you’ve probably had to handle everything yourself, from admin to legal work. As an indie artist it can be hard to do it all whilst trying to work on your music so it’s great when you can finally bring others on board.

    If you’ve been juggling the work up to this point you might not know exactly who you need on your team, it’s important to create an inspiring team of people who will not only help but encourage you all whilst having your best interests at heart. You do not need to bring everyone onboard all at once; it’s a process of finding the right person who can be a part of the family. To help you get started here are a few members you should consider hiring in order to build the best team.

    A Manager is one of the most important parts of your team and is a role

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  3. Signs it May be Time to Hire a Publicist

    There are a few reasons why you may need to get yourself a publicist but knowing when the right time may be to get one can be difficult. You don’t want to waste time or money on a publicist if you aren’t quite ready for one so we are going to give you a few signs that may mean it’s time to hire one.

    The first being that you can actually afford one, there’s no point hiring a publicist if it’s not in your budget. My advice for this would be to put aside a budget for PR and marketing so you don’t run into any unexpected expenses.

    Your audience is expanding, if you’re noticing a large growth and engagement on your social media then it might be time to hire a publicist. Your image online and within the media is very important to your success, and if you feel you could use some help when it comes to marketing and your online appearance then a publicist can be very useful.  

    You need to have established who you are within the industry; if you’re hoping to hire a pub

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