If you’re an active musician you probably have a strong presence on social media, presumably you’re following a great deal of other artists within the industry and more likely than not you’re probably bombarded with content from your fellow musicians on a daily basis. There is certainly a right and wrong way to post on social media and unfortunately if you begin to annoy your followers they will not hesitate to unfollow you.
So how exactly are musicians meant to advertise, promote and communicate with fans without overwhelming followers and consequently see your numbers drop? Here are a few tips and tricks that will help you get the most out of your social media whilst still making your content enjoyable for your followers.
The first step is to limit your posts; the last thing your followers want to see is their feed full of your content. They likely follow many other accounts and presumably would like to see their content as well as yours so keep posts limited and tDecember 17, 2018
With Christmas approaching you may be thinking of ways you can celebrate with your fans, we previously gave a few tips on giving back to your fans this season so if you want to check that out make sure you head over to our blog. For those who are unable to do giveaways or meet ups there are still plenty of activities you and your fans can get involved with, all of which can be done through social media for ease.
Q&A’s are extremely popular throughout the year but how about a holiday version, either through Twitter or Instagram you can host a Q&A session where you can answer Christmas themed questions from your fans. This gives them the chance to get to know you a bit better and what you might be up to this Christmas. The great thing about these kind of activities is that they’re so easy to do and can be done in your spare time between practice, family gatherings or Christmas dinner. It’s a simple gesture but fans will appreciate simply taking the time to interact witDecember 07, 2018
For our next installment of our social media tips series we will be going over Facebook and how you can use it to better promote yourself or your band. Although one of the biggest social media platforms Facebook is also one of the oldest, making it a little behind the rest when it comes to promotion and advertising. It is not absolutely essential that you have a Facebook page for yourself or your band; you can get enough engagement through other platforms. However if you want to try and reach as many people as possible or you’re an avid Facebooker then there are a few things you can do to use it to its full advantage.
The great thing about Facebook is that you’re able to build a small community of loyal, supportive fans rather than having thousands of followers who never engage with your content. The difference with this platform compared to others is that it’s much less about followers and likes; it’s more about engaging with each other and building strong relationships witNovember 16, 2018
Twitter is one of the most used social media platforms alongside Instagram, for musicians it’s an important part of your marketing. In our third installment of our social media tips series we are going to go over some of the things you can do on Twitter to expand your brand and business.
At this point you might be thinking that all platforms are the same and as long as I regularly update it then that’s enough. The problem is that these are not the same and every single one is used differently for different purposes and it’s important you understand them in order to use them to their full potential.
The difference with Twitter is that it’s very much a discussion based platform, whereas Instagram is much more visual. Twitter is where you can communicate with fans, contact other professionals and market your brand. The main feature being the thread system which allows users to discuss topics with a huge community of people.
This leads me onto my first point; makNovember 12, 2018
Instagram is one of the most popular platforms available, making it one of the hardest ones to grow a substantial following on. Unlike Spotify Instagram targets every kind of consumer, you don’t have to be a music enthusiast to use Instagram because it also provides us with travel, fashion, art and sport, anything you can think of its on Instagram. This makes it tougher to stand out amongst the crowd, photos are better, content is richer, it’s much harder to be original on a platform that has done it all.
With that being said it does not mean it’s impossible to build your own community on Instagram, it just takes passion and determination. Here are a few things that may help you grow your following on such a huge platform.
Although your ideas may not be completely original (whose are these days), you are original. Tell your story; use your photos and captions as well as your Instastories to let audiences in on your journey in the music industry. The difference with INovember 07, 2018
Keeping up with social media as a musician is an important part of promotion and marketing but it’s a lot easier said than done. What do you do when you’ve run out of ideas or you’re having a bad month when it comes to producing music but still want to engage with your audience. It can quickly become stressful when you’ve got the pressure of posting on your shoulders, especially if you’re seeing other artists gaining a big following.
But it’s not all about posting all day every day, there is a balance and it’s something you have to work on but to help you get back on track with your online content here are a few ideas to prompt engagement.
- Behind the scenes is something audiences love to see. They want to be able to have a look into the process of making music and to see what it might take to produce a song. Share a minute of two of you creating some music or simply playing around with lyrics. To prompt engagements ask for some feedback or advice from yourOctober 30, 2018
Struggling to figure out what to post on your social media? We know how important it is to be relevant online as a musician. Social media can be a huge stepping stone for artists trying to further their music career so it’s worth spending some time working on your online presence.
To get an idea of what you should be posting you need to think about who you are as an artist and what you want to share. It’s perfectly acceptable to not want to show every aspect of your personal life but it’s important to find a balance, you want to build relationships and a good fan base and you can’t do that if you solely post adverts or promotional pieces.
Now for the content you should be posting, try and stay away from things that aren’t linked to music. Your fans or other artists will likely be following you because of your talent so keep it relevant, include pictures and short clips from your sessions or a tour you’re currently on; fans want a glimpse of the life as a musician andSeptember 19, 2018